“Stuff the Bus,” the annual radio-station-led school supply drive that has benefitted the LCPC district for over a decade, had to be modified in response to public health orders related to COVID-19. Prior to 2020, Stuff the Bus rallied area businesses and government agencies to help collect school supplies from the community in giant cardboard school busses. This year, monetary donations were solicited to reduce community contact in compliance with social distancing requirements.

Justin Adkins, Lyndsey Kalson, Dr. Karen Trujillo, Ricky Tarin and Robert Palacios (from left to right)

The modified “Stuff the Bus Radiothon” campaign began July 31 with Bravo Mic Communications’ family of radio stations participating in an all-day, on-air fundraiser. Soliciting the community for donations, the phone lines were manned by volunteers such as Austin Trout, Dona Ana County Sheriff Kim Stewart, and many amazing LCPS staff members. In one day, $13,306 dollars were raised by citizens across Las Cruces and beyond. Those donations were then matched at the end of the day by Ned Bennet and Sandy Zane, bringing the Radiothon’s total to $26,612. But Bravo Mic Communications continued to take online donations through the month of August, and support continued to flow in.

Today, September 3rd, Bravo Mic Communication’s crew was proud to present LCPS Foundation with a check for $30,811, well exceeding the original goal of $10,000. Speaking with Las Cruces Today about how LCPS plans to use those donations, Superintendent Dr. Karen Trujillo said, “…we’ve decided to use the funds raised from Stuff the Bus for headphones. That not something we had targeted with other funds before and all of the sudden we started getting requests from parents…so we’ve decided to use the majority of these funds for headphones for students that will be distributed to the schools.”

A Stuff the Bus Radiothon providing headphones for students across the district. Sometimes, things just work out right. You can see a list of donors who made this possible, pictures from the Radiothon, and more anytime at https://lascrucestoday.com/stuffthebus/. Thank YOU, Las Cruces! From everyone at Las Cruces Public Schools and Bravo Mic Communications!